After investigating the recent complaint from Taiwanese expats to the media that the rice noodles manufacturer in Hsinchu City exported the rice noodles to the United States with the label says "Hsinchu City, Taiwan Province, China," it is found that those products were counterfeited by another Chinese manufacturer. The Chinese manufacturer has done so since more than a decade ago. Also, the frauds were labeled as “made in Taiwan, a Province of China.” The City Government not only condemns counterfeiting but also calls on consumers to identify the authenticity of the source of the product.
Hsinchu City has a distinctive geographical environment and the climate of "winds of September," which are perfect for making the most unique Hsinchu rice noodles. Moreover, rice noodles contribute the most well-known traditional industry in Hsinchu City. The industry is special because every manufacturer inherits the tradition. It represents the memory of hometown for all the people from Hsinchu, showing how good the taste is passed on from generation to generation. Every bite of rice noodles eaten symbolizes the story of this City. Rice noodles are not only a "Hsinchu flavor." To actively promote Hsinchu’s local food culture, the City Government keeps assisting the industry with marketing and creative ideas. The manufactures always mark the rice content on the packing of rice noodles so that consumers can know the source of the rice noodles. That is to say, authentic local Hsinchu City rice noodles shall be recognized with 2 certifications marked by Hsinchu City.
Director of Department of Economic Development, Chang Li-Ker, stated that the City Government has been instructing the City’s Rice Noodles Business Association since 2021, helping the industry to establish a certification of the authenticity of Hsinchu rice noodles to highlight the rice noodles produced in Hsinchu. The Hsinchu rice noodles certification includes a pattern of rice, lines representing the rice noodles, curves symbolizing the winds of September, and words of fine Hsinchu rice noodles in both Mandarin and English, making a fusion of local elements and internationalization. It will be used by local manufacturers and brands through the Business Association, hoping to protect the distinctive industry and consumer rights.
Hsinchu City has a distinctive geographical environment and the climate of "winds of September," which are perfect for making the most unique Hsinchu rice noodles. Moreover, rice noodles contribute the most well-known traditional industry in Hsinchu City. The industry is special because every manufacturer inherits the tradition. It represents the memory of hometown for all the people from Hsinchu, showing how good the taste is passed on from generation to generation. Every bite of rice noodles eaten symbolizes the story of this City. Rice noodles are not only a "Hsinchu flavor." To actively promote Hsinchu’s local food culture, the City Government keeps assisting the industry with marketing and creative ideas. The manufactures always mark the rice content on the packing of rice noodles so that consumers can know the source of the rice noodles. That is to say, authentic local Hsinchu City rice noodles shall be recognized with 2 certifications marked by Hsinchu City.
Director of Department of Economic Development, Chang Li-Ker, stated that the City Government has been instructing the City’s Rice Noodles Business Association since 2021, helping the industry to establish a certification of the authenticity of Hsinchu rice noodles to highlight the rice noodles produced in Hsinchu. The Hsinchu rice noodles certification includes a pattern of rice, lines representing the rice noodles, curves symbolizing the winds of September, and words of fine Hsinchu rice noodles in both Mandarin and English, making a fusion of local elements and internationalization. It will be used by local manufacturers and brands through the Business Association, hoping to protect the distinctive industry and consumer rights.