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Hsinchu City Mayor Lin visits Taoyuan City on his round-island tour, visits Gogoro’s Design Department with Mayor Cheng Wen-Tsan
Publish Date:109-08-13
Units:Department of General Affairs   Category:News
To help plan the Taiwan Design Expo 2020 which will be held in Hsinchu in October, Hsinchu City Mayor Lin Chih-Chien has led a group made up of bureau and department heads and Hsinchu Science-based Industrial Park personnel on a tour of Taiwan that will take in seven counties and cities. The first stop was Taoyuan City. Accompanied by Taoyuan City Mayor Cheng Wen-Tsan, he visited Gogoro where he was given rare access to the design studio and viewed various design drawings, including engine, battery and exterior design.
To assist Hsinchu City Mayor Lin plan the Taiwan Design Expo 2020, Gogoro Founder and CEO Lu Xue-Sen opened up its design studio for the first time as well as showing various Gogoro design drawings, including engine, battery, exterior design, and Gogoro scooter models from the earliest to most recent. The design is of such precision it was like an animation studio.
Hsinchu City Mayor Lin Chih-Chien said that Gogoro is not just a transport or energy industry company, it connects Big Data to build smart living and uses various data and information in diverse ways. Every sector needs value adding to products through design. Both he and Taoyuan City Mayor Cheng have wanted in recent years to introduce design to public construction so that public construction is more beautiful and better meets people’s requirements. Taiwan Design Expo 2020 will invite the design powers of Taiwan in the public and private sectors to display Taiwan’s soft power together.
Taoyuan City Mayor Cheng said “Coming here is exactly the right decision.” Gogoro is a startup with design feel and fashion feel as well as a unicorn that has excellent future market competitiveness. They don’t sell scooters only, they sell smart living products; like iPhone, whenever a new product comes out it is loved by fans. Mayor Cheng has observed various manufacturing industries in Taoyuan and has noted that the key reason for product success apart from effectiveness is industrial design quality feel, saying: “Design increases product value and drives fashion.” He often says to his younger partners that Taiwan has abundant design energy , however, designing finished products should not just focus on cultural and creative products, it should also have a commercial and industrial design orientation and make an impact in the market.
Taoyuan City Mayor Cheng said that it will be Taoyuan’s turn to host the Taiwan Design Expo in 2022. He said he will definitely lead a group to the Expo in Hsinchu in October to observe. Taiwan Design Expo 2020 has expanded the concept of design to city governance and aesthetic design, rebuilding Taiwan’s design capability. He believes that the Expo will be a really stunning feast of design.


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